Abstract
Obesity levels are a significant threat to population health globally. The WHO advocates the adoption of ‘Sugar Taxes’ to respond to this threat. Ireland introduced a sugar-sweetened beverage tax (SSBT) in 2018. As part of a review of the SSBT commissioned by the Irish Department of Health five years later a series of interviews were held with drinks manufacturers and drinks industry representatives. Three overriding themes were identified. These were: consumer demand for healthier products; the impact of policy and regulation; and a comprehensive approach to public health in Ireland.
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