Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising
Vol 28 No 113 (2019), Short article
Vol 28 No 113 (2019)

Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising

Short article
Published January 14, 2020
Frank Houghton, Dr
Limerick Institute of Technology
Diane O Doherty
Limerick Institute of Technology
Bruce Duncan, Dr
Gisborne, New Zeland
Claire Meaney, Dr
Limerick Institute of Technology
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Keywords

false flag advertising
alibi marketing
tobacco tactics
Big Tobacco

How to Cite

1.
Houghton F, O Doherty D, Duncan B, Meaney C. Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising. mir [Internet]. 14Jan.2020 [cited 11Oct.2024];28(113):199–204. Available from: https://interrev.com/mir/index.php/mir/article/view/155
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Abstract

There are ongoing covert tactics being employed by Big Tobacco to contravene bans on advertising of tobacco products in an increasingly regulated environment. The power of alibi marketing should not be diminished with emerging markets in developing countries.  This letter briefly describes challenges we face worldwide by Big Tobacco, Big Vape and their marketing strategies.

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