Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising
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Keywords

false flag advertising
alibi marketing
tobacco tactics
Big Tobacco

How to Cite

1.
Houghton F, O Doherty D, Duncan B, Meaney C. Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising. mir [Internet]. 14Jan.2020 [cited 27Feb.2020];28(113):199–204. Available from: https://interrev.com/mir/index.php/mir/article/view/155

Abstract

There are ongoing covert tactics being employed by Big Tobacco to contravene bans on advertising of tobacco products in an increasingly regulated environment. The power of alibi marketing should not be diminished with emerging markets in developing countries.  This letter briefly describes challenges we face worldwide by Big Tobacco, Big Vape and their marketing strategies.

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